Trovati 9 documenti.
Serving the customer : the role of selling and sales / Thomas Aichner editor
Wiesbaden, Germany : Springer, [2023]
Titolo e contributi: Serving the customer : the role of selling and sales / Thomas Aichner editor
Pubblicazione: Wiesbaden, Germany : Springer, [2023]
Descrizione fisica: XVIII, 388 Seiten : Illustrationen ; 25 cm
ISBN: 3-658-39071-9
Data:2023
Lingua: Inglese (lingua del testo, colonna sonora, ecc.)
Abstract: This book examines key aspects of selling and the sale of goods and services in B2C and B2B. Renowned scholars and practitioners contributed their expertise with a wide range of articles about how to serve customers and the role of selling and sales. Their research results and practical experiences can be used as a basis for further research as well as implemented by small, medium-sized and globally operating companies. The 13 chapters are organized in four parts, starting with (I) value creation and selling services, followed by (II) business negotiations and sales in B2B, (III) using technology and innovation to increase sales and study consumers, and finishing with two chapters about sales competencies on the one hand and a critical piece about consumption on the other hand under (IV) selling more or consuming less?The European perspective adopted in the book provides both international researchers and entrepreneurs, as well as those already working in Europe, with a better understanding of the market and the dynamics in the consumer and business sectors. (www.springer.com)
Zürich : Scheidegger & Spiess, [2023]
Titolo e contributi: In the Summer of 2009 / photographs by Walter Pfeiffer ; design by Matteo Thun ; edited by Susanne Thun
Pubblicazione: Zürich : Scheidegger & Spiess, [2023]
Descrizione fisica: 138 ungezählte Seiten ; 29 cm
ISBN: 3-03942-137-9
Data:2023
Lingua: Inglese (lingua del testo, colonna sonora, ecc.)
Abstract: Eine humorvolle Hommage an Matteo Thun, einen der wichtigsten Designer und Architekten Italiens, und seine Möbel, Produkte, Interieurs und Bauten. Im Sommer 2009 unternahm der Schweizer Künstler Walter Pfeiffer eine Reise von der Schweiz nach Italien, in deren Verlauf er zahlreiche von Thuns Design-Objekten fotografierte. Er tat dies nicht als trockene Objektdokumentation, sondern im Sinn von höchst lebendigen «tableaux vivants»: Pfeiffer wurde nämlich von den beiden damals jugendlichen Söhnen Matteo Thuns begleitet, die damit die visuelle Haupt-Erzählung des englischsprachigen Buchs bilden und zusammen mit den Objekten abgebildet sind. Ergänzt wird dieses fotografische Panorama durch ein Register aller abgebildeten Design-Preziosen. (https://www.scheidegger-spiess.ch)
Turnhout, Belgium : Brepols, [2023]
Studies in the visual cultures of the Middle Ages ; vol. 20
Fa parte di: Studies in the visual cultures of the Middle Ages
Titolo e contributi: Giants in the medieval city / Assaf Pinkus ; [weitere Autoren]: Noeit Williger Aviam, Orly Amit, Michal Ozeri
Pubblicazione: Turnhout, Belgium : Brepols, [2023]
Descrizione fisica: 276 Seiten : Illustrationen ; 29 cm
Serie: Studies in the visual cultures of the Middle Ages ; vol. 20
ISBN: 978-2-503-60768-9
Data:2023
Lingua: Inglese (lingua del testo, colonna sonora, ecc.)
Abstract: The visual landscape north of the Alps between the 14th and 16th centuries was shaped by colossal representations of epic and mythological giants, reincarnated and cast as Christian heroes. In contexts religious or lay, private or public, giants dominated urban spaces but also rural ones. They were painted on church facades and stood tall as sculptures in town squares. Rather than portraying specific characters from particular texts, the figures embodied the notion of “the gigantic” as it appeared in contemporary writings: superhuman creatures from foreign lands and liminal geographies, often associated with supernatural powers, magic, hypermasculinity, and, concomitantly, matriarchy. Since the naming and identity of these giants do not always correlate--thus destabilizing the images' semiotics--the gap could be filled by fabricated memories of the ancient world. Hence, imagery of giants bridged mythological, biblical, and contemporary times, while producing novel political metaphors. This book explores the role and function of the vision and the experience of the gigantic. Executed “out of scale” and communicating ideas about excess, giants were experienced as physically and ethically abject and, at the same time, as magnificent, apotropaic, and redemptive; as such they came to embody the very notion of the medieval sublime. (https://www.brepols.net)
Göttingen : V & R unipress, [2023]
Interfacing science, literature, and the humanities ; volume 15
Fa parte di: Interfacing science, literature, and the humanities
Titolo e contributi: Stylistics, stylometry and sentiment analysis in German studies : the operationalization of literary values / Massimo Salgaro
Pubblicazione: Göttingen : V & R unipress, [2023]
Descrizione fisica: 201 Seiten : Illustrationen, Diagramme ; 24 cm
Serie: Interfacing science, literature, and the humanities ; volume 15
ISBN: 3-8471-1570-7
Data:2023
Lingua: Inglese (lingua del testo, colonna sonora, ecc.)
Abstract: Can literature be investigated through quantitative methods? Can style, empathy, and prestige be measured? This study attempts to respond to these questions by providing results from a selection of case studies taken from German literature of the 19th through the 21st century, including Goethe's "late style", Felix Salten, and the output of contemporary writers such as Florian Meimberg's "twitterature" and Daniel Glattauer's e-mail novel. Altogether, this study shows how the interplay among literary theory, stylometry, stylistics, sentiment analysis, empirical studies, and archival research can offer new answers to old questions regarding German literature and provide tools to formulate new questions and novel approaches to research.(Umschlagtext)
Leipzig : Spector Books, [2023]
Titolo e contributi: AS IF : 16 Dialogues about Sheep, Black Holes, and Movement : a Lungomare Reader / edited by Angelika Burtscher an Daniele Lupo
Pubblicazione: Leipzig : Spector Books, [2023]
Descrizione fisica: 293 Seiten : Illustrationen ; 20 cm + 1 Beilage
ISBN: 3-95905-752-0
Data:2023
Lingua: Inglese (lingua del testo, colonna sonora, ecc.)
Abstract: Anlässlich des 20-jährigen Jubiläums von Lungomare erscheint das Buch AS IF – 16 Dialogues about Sheep, Black Holes, and Movement beim Verlag Spector Books. Das Buch ist ein Lesebuch, in dem es um das Leben geht, und um den dringenden Wunsch, dieses zu verändern und sich eine andere Zukunft durch künstlerische und kreative Prozessen vorzustellen. (https://www.lungomare.org)
Bozen : University Press, 2023
Titolo e contributi: Integrating Classroom-Based Negotiation Into a Syllabus : a Multicycle Action Research Study / Jemma Prior
Pubblicazione: Bozen : University Press, 2023
Descrizione fisica: VI, 255 Seiten : Illustrationen ; 23 cm
ISBN: 978-88-6046-195-7
Data:2023
Lingua: Inglese (lingua del testo, colonna sonora, ecc.)
Abstract: This action research (AR) study concerns an English for Specific Academic Purposes (ESAP) course taught to undergraduate economics students at the Free University of Bozen-Bolzano, a trilingual university in Italy whose degree programmes are taught in German, Italian and English. Despite English for Specific Purposes being an approach to address learner needs, no accurate needs analysis had been conducted. Therefore this study instituted a wide-ranging needs analysis and from the data collected a new learner-centred syllabus was developed for the ESAP course that blended elements from both a product and process approach to syllabus design using classroom negotiation to foster productive skills. (https://bupress.unibz.it)
Segregation in Language Education : the Case of South Tyrol, Italy / Ann Wand
Cham : Palgrave Macmillan : Springer Nature, 2023
Titolo e contributi: Segregation in Language Education : the Case of South Tyrol, Italy / Ann Wand
Pubblicazione: Cham : Palgrave Macmillan : Springer Nature, 2023
Descrizione fisica: XV, 279 Seiten ; 22 cm
ISBN: 978-3-03132-746-9
Data:2023
Lingua: Inglese (lingua del testo, colonna sonora, ecc.)
Abstract: This book sets out to try to understand why segregated schooling still exists, especially in northern Italy in South Tyrol where they practice ‘separate but equal’ education. Supported by the UN, the Austrian and Italian governments, the province is considered a ‘peace model’ due to its consociational approach to dealing with the region’s Nazi and Fascist past, which has led to a ‘negative peace’. The autonomy statutes, which derived from this ‘peace’, resulted in an education system that is linguistically segregated for the purposes of protecting South Tyrol’s ethnolinguistic minorities. Ann Wand is the Founder and Director of The Oxford Method, an online British university preparatory programme for international students interested in attending Britain’s top universities. She is also the Programme Manager for Customised Faculty led programmes in Oxford, England and Florence, Italy at the American Institute for Foreign Study (AIFS). By examining responses to South Tyrol's education system, and its impact on local group dynamics, this book explores the implications that segregated schooling may have on second language acquisition. This case study will be of interest to students and scholars of Italian studies, anthropology, linguistic ethnography, sociolinguistics, and second language education.
Berlin : De Gruyter Mouton, [2023]
Language contact and bilingualism ; volume 27
Fa parte di: Language contact and bilingualism
Titolo e contributi: A multilingual development framework for young learners : early multi-competence in South Tyrol / Barbara Hofer
Pubblicazione: Berlin : De Gruyter Mouton, [2023]
Descrizione fisica: XXI, 273 Seiten : Illustrationen ; 24 cm
Serie: Language contact and bilingualism ; volume 27
ISBN: 3-11-110465-6
Data:2023
Lingua: Inglese (lingua del testo, colonna sonora, ecc.)
Abstract: This book presents a new extended framework for the study of early multicompetence. It proposes a concept of multilingual competences as a valuable educational target, and a view of the multilingual learner as a competent language user. The thematic focus is on multilingual skill development in primary schoolers in the trilingual province of South Tyrol, northern Italy. A wide range of topics pertaining to multicompetence building and the special affordances of multilingual pedagogy are explored. Key concepts like language proficiency, native-speakerism, or monolingual classroom bias are subjected to critical analysis.
Let the wind speak : Mary de Rachewiltz and Ezra Pound / Carol Loeb Shloss
Philadelphia : University of Pennsylvania Press, [2023]
Titolo e contributi: Let the wind speak : Mary de Rachewiltz and Ezra Pound / Carol Loeb Shloss
Pubblicazione: Philadelphia : University of Pennsylvania Press, [2023]
Descrizione fisica: 324 Seiten : Illustrationen ; 24 cm
ISBN: 9781512823257
Data:2023
Lingua: Inglese (lingua del testo, colonna sonora, ecc.)
Abstract: Carol Loeb Shloss creates a compelling portrait of a complex relationship of a daughter and her literary-giant father: Ezra Pound and Mary de Rachewiltz, Pound’s child by his long-time mistress, the violinist Olga Rudge. Brought into the world in secret and hidden in the Italian Alps at birth, Mary was raised by German peasant farmers, had Italian identity papers, a German-speaking upbringing, Austrian loyalties common to the area and, perforce, a fascist education. For years, de Rachewiltz had no idea that Pound and Rudge, the benefactors who would sporadically appear, were her father and mother. Gradually the truth of her parentage was revealed, and with it the knowledge that Dorothy Shakespear, and not Olga, was Pound’s actual wife. Dorothy, in turn, kept her own secrets: while Pound signed the birth certificate of her son, Omar, and claimed legal paternity, he was not the boy’s biological father. Two lies, established at the birth of these children, created a dynamic antagonism that lasted for generations. Pound maneuvered through it until he was arrested for treason after World War II and shipped back from Italy to the United States, where he was institutionalized rather than imprisoned. As an adult, de Rachewiltz took on the task of claiming a contested heritage and securing her father’s literary legacy in the face of a legal system that failed to recognize her legitimacy. Born on different continents, separated by nationality, related by natural birth, and torn apart by conflict between Italy and America, Mary and Ezra Pound found a way to live out their deep and abiding love for one another. Let the Wind Speak is both a history of modern writers who were forced to negotiate allegiances to one another and to their adopted countries in a time of mortal conflict, and the story of Mary de Rachewiltz’s navigation through issues of personal identity amid the shifting politics of western nations in peace and war. It is a masterful biography that asks us to consider cultures of secrecy, frayed allegiances, and the boundaries that define nations, families, and politics. (www.pennpress.org)